Facebook Ads for Hotels: The Ultimate Step-by-Step Guide

Facebook hotel Ads are an inevitable part of how hotels promote themselves, and there are many platforms for running Ads like Google and OTAs. Today, let’s talk about one of the most popular ones: Facebook.

Facebook hotel Ads is great for promoting hotels and can help bring in bookings. It lets you reach the right audience through Ads, making it easier for people to book with you.

Before we get into setting up Facebook Ads for hotels, let’s first understand what Facebook Ads are all about!

What are Facebook Ads?

Facebook Ads are paid advertisements that businesses create and run on the Facebook platform to reach a specific audience. Facebook Ads appear in the news feed on the desktop, mobile news feed, and on the right column of Facebook on the desktop. Most Facebook Ads are run with two main strategies: target users (almost) anywhere to purchase or take actions online or target specific users who are nearby to stop in at your hotel and eventually book a room.

There are hotels that target users everywhere to bring them to their hotel or at least the hotel website. With over 1.6 billion people using Facebook, there are more chances of hitting the right audience, given that you set up the right ad. 

Things to Consider Before Starting Hotel Ads on Facebook

Before diving into hotel Ads on Facebook, several key considerations can help maximize the effectiveness of your advertising efforts. Firstly, ensure your contact information is current and up-to-date, as potential guests may want to reach out directly for inquiries or bookings.

Provide specific details about your hotel’s location, highlighting nearby attractions, transportation options, and points of interest to attract relevant audiences.

Use appropriate language that resonates with your target market, whether it’s casual and friendly or formal and professional, to create a connection with potential guests. Incorporate professional or high-quality images in your Ads to showcase your hotel’s amenities, rooms, and ambiance, capturing attention and enticing viewers to learn more.

Lastly, integrate your Facebook marketing for hotel Ads with other platforms and marketing channels for a cohesive and comprehensive approach, maximizing reach and engagement across different platforms.

1. Current and Up-to-Date Contact Information

Having current and up-to-date contact information is crucial for effective hotel Facebook marketing. Ensure that your website, social media profiles, and online listings display accurate contact details, including phone numbers, email addresses, and physical addresses. 

This information should be easily accessible and prominently displayed to make it convenient for potential guests to reach out for inquiries, reservations, or assistance.

Regularly review and update your contact information to maintain accuracy and reliability, providing a seamless communication experience for guests and enhancing your hotel’s credibility and trustworthiness.

2. Specific Details about the Hotel’s Location

When marketing your hotel, providing specific details about the location is essential to attract the right audience. Highlight key aspects such as proximity to popular attractions, accessibility to transportation hubs, nearby dining options, and unique features of the surrounding area. 

Incorporate details about local landmarks, events, and activities that guests can enjoy during their stay, showcasing the convenience and appeal of your hotel’s location.

3. Appropriate Language

Choosing appropriate language in your hotel marketing materials is vital to effectively communicate with your target audience. Consider the demographics, preferences, and cultural nuances of your audience when crafting marketing messages. 

Use language that resonates with your audience’s tone and style, whether it’s casual and friendly for leisure travelers or professional and informative for business guests. Avoid jargon or complex terminology that may confuse or alienate potential guests, opting for clear, concise, and engaging language that conveys the unique benefits and experiences your hotel offers.

4. Professional or High-Quality Images 

For effective hotel marketing on Facebook, utilizing high-quality images is pivotal for leaving a lasting impact. Whether through professional photography or high-resolution images showcasing your hotel’s offerings, rooms, dining choices, and locale, the visual appeal is paramount. 

These captivating images not only enhance your promotional materials but also establish trust, credibility, and interest among potential guests, making them more likely to choose your hotel for their next stay.

Integrating video marketing for Facebook hotel Ads is also a crucial step in gaining popularity. Video for hotel marketing has been gaining much attention and many hotel owners tend to create videos that people will watch and remember the location, showcasing the best of the area!
Here is a full guide to Hotel Video Marketing.

Things Required to Run Facebook Ads

1. Facebook business profile 2. Facebook page of your property 3. High-resolution photos and videos of your property, nearby scenic destinations, etc. 4. A budget for ad spending

Step by Step Guide to Creating Facebook Ads for Hotels

Step 1: Create a Facebook Ad Account

You need to log in with your business email in Facebook Business Manager from here. You will see the following screen:

Step 2: Setting up a Facebook Ad Campaign

After successfully logging in or creating a business account, you will see all the tools accessible to it including the section from where Facebook Ads are created. When clicking on “Create Ad” you will get to this screen below, where you need to choose the type of Ads you wish to have for your business. 

Step 3: Define your Marketing Objective

In this step, you will get a more detailed approach to personalized Ads, where you can write the description of your Ad, see the preview, choose the goal, set the budget, and other specifications.

In this phase of the campaign setup, there are two options:

1. Create a new Facebook target audience
2. Use the saved audience

Fill up all the details carefully to get the potential bookings from the Facebook Ads. If you have challenges understanding the right target audience for your campaign then you can use Facebook Pixel.

The Facebook Pixel is a powerful tool used for Facebook Ad targeting and audience optimization. It’s a piece of code that you place on your website to track visitors’ actions and gather data about their behavior.

Step 5:  Budget and Schedule

Facebook gives you two budgeting options:

• Daily budget –  Facebook will spend this sum on delivering your ads every day during your campaign. When you set your daily budget, you’re telling Facebook to get you roughly your daily budget’s worth of the results every day.
• Lifetime budget – Facebook will divide the total campaign budget more or less evenly across the campaign dates. If you set a lifetime budget, Facebook will ask you for the campaign dates, so that it can calculate the average spend for each day.

💡Important Note:  You can’t change an ad set’s budget type after the ad set has been created. Make sure you make the right selection during the campaign setup.

Step 5:  Choose Placement

Facebook allows you to choose the placement for your Ads by giving you some options. You can place your Ads right on your Facebook feed, in Messenger or on Instagram.

Step 6: Set up your Identity 

In this step, it is crucial to finalize your identity and goal with a nice visual either a photo, video or some kind of collage. Adding a good quality visual is one of the main keys to bringing people to like and be interested in your business.

First, you have to select the format of the Ads. Facebook offers different formats to display your Ads. They are: 

1. Carousel
2. Single Image or video
3. Collection of image

You can either select some existing posts as well (You can use this option when you are hosting an event at your hotel or partnering with any organization. In that case, you can run Ads on the event post). Secondly, select the images or videos as you want from the prerequisites. You can create a slideshow as well. 

💡 Following are the parameters for Facebook Ads visuals Recommended image size: 1200 x 628 (1080 x 1080 for a 1:1 image). No maximum size restrictions. Image ratio: 9:16 to 16:9 (no link involved), 1.9:1 to 1:1 (if there is a link) Images no more than 20% text Image file types: .jpg or .png (Note: animated GIFS should be uploaded as a video ad) Text: 125 characters (if there is no link) Headline: 25 characters (any more will appear truncated) Link Description: No limit.

What are the Benefits of Running Facebook Ads?

Businesses running Ads on Facebook see some profit. They’re reaching wider audiences and getting more sign-ups.

Similarly, there are a few benefits to gain once you set up Facebook Ads for hotels.

• Higher ROI: Facebook Ads are an effective source of revenue generation. If implemented and practiced well, they can give you a good ROI. 
• More Bookings: Ads promote your hotel like wildfire. When your Facebook page followers come across your Ads, there are high chances that they book with you, giving you more bookings than usual. 
• Branding: With the ads, your hotel’s branding is sorted to a great extent. 
• Must-have for new hotels: If you have just started a hotel business and aren’t sure of its promotion, then getting your hands on Ads is definitely an assured way to establish your brand.  

How to Increase Direct Hotel Bookings via Facebook?

Directly connect your booking engine to your Facebook page to drive bookings from your followers.

Just navigate to your Facebook page, create a ‘Shop on Website’ button by selecting ‘Add a Button’ below the cover photo and then choosing ‘Shop on Website’. Finally, paste your booking engine URL so guests are directed right where they need to be to make a booking.

Why your Hotel needs a Strong Facebook Marketing Strategy

Not being present or active with your hotel business on Facebook would be a huge misstep, especially given how likely it is that your competitors are using it to grow their brand and capture bookings.

But instead of just telling you that you need it to achieve better business results, let’s show you with 12 compelling statistics we found thanks to Facebook itself, HootSuite, Sprout Social, and Stackla:

1. Facebook has 2.74 billion monthly users in 2021 – an increase of 12% since September 2019
2. More than 55% of Facebook’s audience is under 35 years of age – a savvy, energetic demographic who are keen to travel. However, this also signifies older generations are avid users of Facebook – highlighting the platform’s broad appeal.
3. 76% of leisure travelers use the Facebook family of apps for travel-related activities
4. 38% use Facebook Messenger to chat about trips to friends
5. 74% are influenced by friends and family when deciding on travel plans
6. 73% of US users login daily, while 93% login weekly
7. Two-thirds of users visit a local business page weekly
8. An average user clicks 12 Facebook ads each month
9. 80% are exclusively mobile users
10. The average ad price for Facebook decreased 9% in Q3 2020
11. 86% of people said they’ve become interested in a specific travel destination after seeing user-generated content
12. 52% of consumers say they’ve made plans to visit a destination based on media their family or friends have shared

Not only can statistics like this display how vital it is to engage travellers on Facebook, but they can also start to guide your plans too.

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