Creating and Developing Real Estate Websites: Full Guide

Have you ever felt lost and overwhelmed while trying to navigate a real estate website? If so, you’re not alone. This common frustration was the driving force behind my decision to enter the world of real estate website design. I was determined to create something better, more intuitive and user-friendly. In this article, we will…


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Have you ever felt lost and overwhelmed while trying to navigate a real estate website? If so, you’re not alone. This common frustration was the driving force behind my decision to enter the world of real estate website design. I was determined to create something better, more intuitive and user-friendly.

In this article, we will tackle every aspect of a successful real estate website, from creating captivating property tours with high-quality images to optimizing search functionality for seamless navigation.

Understand the full steps and processes around creating a functional, seamless website that will not only elevate your online presence but bring you leads and drive success for your business!

Let’s get you started!

Table of Contents:

  1. Creating and Developing Real Estate Websites: Full Guide
  2. Understanding The Main Processes of Developing a Real Estate Website
  3. Top Strategy-Based Steps For Developing a Real Estate Website 
  4. 15 Considerations for Real Estate Website Promotion and Development 
  5. Case Study by DeisgningIT on Real Estate Website Changes
  6. Types of Real Estate Websites
  7. Optimizing Search and Filters on a Real Estate Website
  8. Marketing Strategies for Real Estate Website 
  9. FAQ 
  10. Conclusion

Understanding The Main Processes of Developing a Real Estate Website

Understanding the main processes of creating a successful website for any kind of business is a very long journey both for the business owners and the website-developing company. With the growth of various tools and methods, which is better and what can work best for a specific target group has become very vague. Being in the industry for more than 10 years, we are here to break down some essential steps that we consider will help you understand in which direction your website can go and what to pay attention to.

Just putting good-quality images of property listings will just not work anymore. Why? Because everyone is focused on the more visual view of the website than its functionality and value. And this can be your advantage! Both visual the UI/UX and the usefulness of your website and services are crucial indeed but one must know how to balance them up for an optimal result.

Let’s break down the full picture and understand how you can start your journey!

Top Strategy-Based Steps For Developing a Real Estate Website

Creating a website for a real estate business involves several key steps to start getting some clarity. Let’s uncover the main strategy pieces with their sub-steps on website development.
At DesigningIT, our approach is to group the steps by their importance and logical following. Growth-Website system effortlessly guides you through the foundational requirements, establishes a custom-tailored strategy, provides a step-by-step action plan, integrates marketing automation tools, and constructs a Growth Website using our custom, proprietary ‘smart-website’ builder system.
Let’s check them out


The first strategy in our funnel is research which is crucial when creating a new website as it helps you understand your target audience, market trends, and competitors, enabling you to make informed decisions that lead to a more effective and successful website. The strategy includes the following steps:

1. Audit

Performing a comprehensive audit is crucial for the success of any website. This entails various crucial components, including conducting an SEO (Search Engine Optimization) audit to ensure the website is fully optimized for search engines. This enhances its visibility and ranking on search engine results pages. Additionally, conducting a thorough keyword audit is equally important as it helps identify and strategically incorporate relevant keywords, significantly improving the site’s discoverability.

Conducting a competitor audit provides valuable market insights, allowing for differentiation and implementation of innovative features. This step is vital as it helps the website stand out in a crowded market.

Furthermore, the UX/UI (User Experience/User Interface) audit is crucial in ensuring a seamless and visually appealing design. This contributes to a positive user experience, which is key in retaining and attracting more users.

Lastly, a funnel audit is essential in examining the user journey, from landing on the website to conversion. It allows for the identification of any potential roadblocks and enables the necessary optimizations to improve sales


SWOT analysis is another very important step in pre-development of any kind of website. You want to know what competitors are doing, what can you do differently and how can you attract more people. SWOT analysis identifies Strengths, Weaknesses, Opportunities, and Threats. 

By effectively identifying its strengths, a business can effectively utilize its advantages, whether through a unique selling proposition, a strong brand presence, or specialized expertise. Likewise, acknowledging areas of weakness is essential, as it provides insight for improvement and guides the allocation of resources for maximum impact.

In today’s digital landscape, opportunities are constantly emerging, and conducting a thorough analysis allows businesses to identify and capitalize on these trends, new markets, and technological advancements.

Finally, being aware of potential threats enables businesses to proactively implement mitigation strategies to safeguard against challenges such as market fluctuations or competitive pressures.


Clearly outline the purpose of your real estate website. Identify your target audience, whether it’s homebuyers, sellers, renters, or investors. Understanding your goals and audience will guide the design and content of your site.

4. Development

Select a domain name that reflects your business and is easy to remember. Choose a reliable hosting provider to ensure your website is accessible and responsive.

Choose a CMS like WordPress, Joomla, or Drupal to build and manage your website. WordPress is popular for its user-friendly interface and extensive plugin options, making it suitable for real estate websites.

Develop a clean, professional design with easy navigation. Consider using a responsive design to ensure your website looks good on various devices. Highlight key features such as property listings, contact forms, and search functionality.

Consult with experts to know what kind of CMS system will be better suited for your business.


Creating a proper strategy on all ends is very important and makes things very easy for future developments. Set the foundation like your unique positing, brand expression, and future marketing plan so that your website grows consistently which results in creating trust. Let’s go through all the steps included in the Strategy stage.

1. Positioning 

Brand positioning is the strategic process of defining how a brand is perceived in the minds of its target audience relative to its competitors. It involves establishing a unique and compelling position in the market that sets the brand apart, communicates its value, and resonates with the intended customers.

In the real estate industry, brand positioning is important for several reasons.

  1. Firstly, it helps differentiate a real estate business from the competition in a crowded market. By defining a unique brand position, real estate companies can carve out a distinctive identity that makes them more memorable and attractive to potential clients.
  2. Secondly, brand positioning allows real estate businesses to communicate their specific strengths, expertise, and the value they offer to clients. It helps in conveying the unique selling points that make them a better choice compared to other agencies or agents.

Lastly, brand positioning fosters trust and credibility. It enables real estate professionals to build a reputation for being experts in their niche, whether that’s luxury properties, commercial real estate, or residential homes.

2. Brand Expression

The brand expression refers to how a company communicates and presents its brand identity to the world. It encompasses the tone of voice, visual elements, messaging, and overall style that a brand uses to convey its values, personality, and purpose to its audience.

Brand expression is crucial for real estate businesses for several reasons. Firstly, it establishes a consistent and recognizable image, which helps build trust and credibility with clients and customers.

A well-defined brand expression sets your business apart from competitors, making it easier for clients to remember and choose your services. It also helps convey your unique value proposition and creates an emotional connection with your audience, fostering loyalty and long-term relationships.

3. Marketing Plan

Creating a marketing plan nowadays sounds just too easy but hardly 4 out of 10 succeed in getting a tactical step-by-step plan that brings guests and growth to your business. What to know, how to conduct, and how to start?

Starting with optimized content your marketing specialist or agency should create a go-to strategy that is consistent across all social media channels, create quality videos, images, built-in integration within the website to create a good search experience for your users. Main features of Real Estate Website Marketing. ..

CRM Funnel

A Customer Relationship Management (CRM) funnel is important in the development of a website as it provides a structured framework for managing and optimizing interactions with potential and existing customers throughout their journey. CRM involves:

1. Lead Capture

Having a proper CRM funnel helps in understanding the needs, preferences, and behaviors of your customers. This understanding is essential for tailoring the website’s content, design, and functionality to meet customer expectations and enhance their overall experience.

15 Considerations for Real Estate Website Promotion and Development

It is always better to go full-scale and add all the necessary features to your website to ensure no guest is lost. Sometimes adding things as you grow to your website will not be the most effective thing to do even if more affordable.

Here are the top considerations and website features to think about for your future success.

1. Implement Search and Filter Functionality

Integrate a robust search and filter system to help users find properties based on criteria like location, price range, number of bedrooms, etc. This functionality is critical for a real estate website.
Let’s take Homes Direct as an example.

2. Create High-Quality Content

Develop engaging and informative content for your website. Include detailed property descriptions, high-resolution images, virtual tours, and neighborhood information. Content should be SEO-friendly to improve search engine rankings.

3. Incorporate Property Listings

Display property listings in a structured and organized manner. Include relevant details such as property size, price, location, and contact information. Consider using a user-friendly interface for property management.

4. Include Contact Forms and Calls to Action

Make it easy for visitors to get in touch. Include contact forms on property listings and a dedicated contact page. Use compelling calls to action (CTAs) to encourage users to inquire about listings, schedule viewings, or sign up for newsletters.

5. Integrate Maps and Location Information

Use maps to display property locations and nearby amenities. This helps potential buyers get a better sense of the neighborhood and property surroundings.

6. Ensure Mobile Compatibility

Optimize your website for mobile devices as a significant portion of users access websites through smartphones and tablets. A mobile-friendly design improves user experience and SEO rankings.

7. Implement Security Measures

Ensure your website is secure by using HTTPS, updating plugins and themes regularly, and implementing other security measures. This is crucial, especially when dealing with sensitive information like property details and user data.

8. Optimize for Search Engines (SEO)

Implement SEO best practices to improve your website’s visibility on search engines. Use relevant keywords, create a sitemap, and optimize images. Regularly update content to keep it 

9. Multiple listing service 

MLS is essential to the success of your real estate website since it facilitates the easy connection between buyers and sellers and multiple agents. A larger platform to present your properties to potential buyers and sellers would make closing a deal nearly impossible.

10. Virtual tours 

For a client, physical tours can be both time-consuming and tedious at times. However, giving clients the same property tour experience virtually can be quite advantageous for your real estate company. When developing a website, you must make sure that it uses virtual reality to provide potential customers with immersive experiences through virtual tours and arrangements.

11. Instant customer support 

When creating a website, you may want to think about integrating a chatbot to offer your clients immediate support whenever they need it. Customers can register complaints or quickly receive answers to their questions at any time of day by utilizing a chatbot. Furthermore, the customer service department is still open to handle more complex problems. This strategy encourages consumers to transact confidently by cultivating a sense of dependability in your company.

12. Live search 

People have different requirements when it comes to property purchase, sell, or rent. Some may have a specific location in mind when purchasing a property while some may consider the amenities and land specifications. In any case, the customers should be able to find a property that matches their needs well, and a live search can help with that.

13. Map integration 

Location plays a vital role in determining if a property is viable for you or not. Integrating maps on your real estate website will enable your customers to locate the properties and make informed decisions. 

14. Testimonials

Positive feedback and testimonials from satisfied clients to establish credibility and trust. The main part is to not overwhelm the testimonials. It is preferable that they don’t pop up as the primary section on the website.

15. High-Quality Images

Property images play a significant role when it comes to enhancing property listings. Remember, people are visual creatures – high-quality images can provide users with an almost tangible experience of potential homes and significantly enhance user experience.

In fact, according to recent stats, websites featuring professional photos receive 139% more clicks than those without them. 

And don’t stop at static pictures; consider adding video tours or even virtual reality experiences if possible.

Case Study by DeisgningIT on Real Estate Website Changes

Matt O’Neill Real Estate

The Case Study Covers the integration DeisgningIT provided to Matt O’Neill for better and improved website functionality.

Main services provided
The team at DesigningIT provided the following services which were carried out with the best practices.
-Website Design
-Website Development
-Sierra Interactive, custom CMS development
-SEO which was carried out in different forms and types
– Technical SEO
– Optimized Content Strategies
– Content Writing with Keywords/Interlinking/Blogging
– Technical and website support
– Hosting
– Creation of a Relocation Guide and other useful data files and downloadable PDF infographics and guidelines.
– Development of multilingual responsive pages

CMS System

CMS system is a flexible, extensible content management system for building bespoke digital experiences.
It features:
1. An intuitive, accessible control panel
2. Powerful content modeling that doesn’t make assumptions about how your project should be structured.
3. Room to scale with unlimited content and users, a built-in templating system and headless APIs, and self-hosted so you have full control over your data and infrastructure.

SEO Integration

For every successful business, a very well-planned SEO is essential. The SEO specialist at DesigningIT has provided Matt O’Neill with ongoing strategies to optimize the website to its full potential.
– Content has been created with search intent and optimized  target keywords
– Research has been carried out to select the best strategies and features for the website
– Clear CTAs and planning for blog posts
-Mapping out the redirects while cms migration
-Improve internal linking structure-Implement Schema Markup

Multilingual Pages
Having different language options right on your website is a benefit not many websites have

Types of Real Estate Websites

The online real estate world is diverse, catering to a variety of needs. It’s not just about property listings or agency websites anymore; the digital landscape has expanded to include different types of platforms that help both buyers and sellers navigate the complex real estate market.

Property Listings: These are your go-to sites for browsing available properties. They feature images for real estate website posts, comprehensive details about each listing, and contact information for owners or agents. An excellent example would be Homes Direct, known for its detailed property descriptions and high-quality visuals. Here is a case study for you to check out!

Auction-Based Real Estate Websites: Real estate websites that use an auction format to facilitate property purchases and sales are known as auction-based real estate websites. These websites operate similarly to traditional auctions but take place online, allowing a broader audience to participate. 

Real Estate Marketplaces:
Imagine having access to multiple listing services all under one roof. That’s what you get with marketplaces such as Zillow – a perfect place where potential homebuyers can browse various properties from different sources at once.

Note: No matter which type you’re creating, remember that good website design plays a vital role in attracting visitors.

Your site should have user-friendly navigation paired with an aesthetic appeal because these factors significantly impact how long users stay on your page – thereby influencing conversion rates.

Optimizing Search and Filters on a Real Estate Website

When you’re in the business of designing real estate websites, understanding your users’ needs is crucial. Your site’s search functionality plays an integral role here, acting as the compass that guides visitors through the property jungle.

An effective search engine lets users find properties with precision. What constitutes a “good” search feature? Let’s break it down.

A top-notch search function starts by anticipating user intent. For instance, if someone types ‘beachfront homes’, your site should interpret this as interest in coastal properties and respond accordingly. So, don’t just focus on basic features; think about how you can enhance your website advanced features too.

Beyond intelligent interpretation of queries, optimizing filters adds another layer of customization for users. Filters help potential buyers or renters refine their searches based on personal preferences like location, price range, or listing type – essentially creating personalized pathways toward finding their perfect place.

To get more specific: A well-designed filter system will let prospective homebuyers narrow down listings by specifics such as selling price or images for real estate website listings – they might want to only view properties with high-quality photos after all. Remember that every additional detail helps when making big decisions like buying a house.

💡 Key Takeaways: 

  1. Prioritize a user-friendly interface that caters to the diverse needs of property buyers, sellers, and renters. 
  2. Optimize the website for mobile devices to ensure accessibility and a seamless experience for users on various platforms. 
  3. Implement a robust search feature allowing users to filter properties based on location, price, amenities, and other relevant criteria. 
  4. Make sure your website aligns with marketing trends and SEO optimization tools. 

Marketing Strategies for Real Estate Website

The real estate business thrives on connections, visibility, and accessibility. One should understand the importance of building an online presence that helps you stand out in this bustling marketplace.

Create Social Media Channels

Integrating social media into your real estate business is now essential for standing out in the bustling marketplace. It connects your property listings with potential buyers or renters through platforms they already use daily.

But don’t stop at Facebook or Instagram – consider niche networks like Pinterest to showcase beautiful property images and LinkedIn for professional clientele.

Some good ideas to share among your SMM platform are:

– Behind the scenes of an office day
– Client feedback with a nice template
– Live streams on Facebook
– Interview videos of realtors talking about the market, sharing insights
– Tips on real estate main processes and how to find good listings
– Special discounts for community members, contests, quizzes

All these factors will eventually create trust and engagement among your followers, clients, and people who are interested in general. In the end, having all these planned ahead day by day for your SMM will develop a good flow. There are many SMM scheduling tools that are available free of charge and can be a great way to manage everything from one place.

Influencer Partnerships

Collaborate with local influencers or industry experts to broaden your reach. Influencers can showcase your properties to their audience, providing an additional layer of credibility.

Live Chat 

A live chat feature can transform the user experience on your website by providing immediate assistance to site visitors who have questions about listed properties. This kind of instant help fosters engagement and trust with users, making them more likely to become clients.


Email Marketing

In real estate, email marketing can be used just fine with the following ideas:

– Emails on new listings
– Weekly recap of the real estate market
– Industry influencers interviews
– Special offers, discounts

In general, just another way to keep the connection with your clients and drive new ones. And yet again email marketing is another cost-effective way to greatly advertise your business.

More digital marketing strategies for real estate businesses.


What should a real estate website include?

A stellar real estate site needs multiple listing services access, high-quality images, live search capabilities, and intuitive navigation for a user-friendly experience.

Which hosting is best for a real estate website?

The ideal host varies based on your needs. Some favorites are Bluehost or HostGator due to their excellent uptime rates and support.

How do real estate websites make money?

Earning methods vary but can include ad revenue, premium listing fees, agent directory inclusion charges or subscription plans from users.

What type of website is a real estate website?

A property listing site is the most common kind of realty web platform. However, you also find agency sites and online marketplaces in this niche.


Creating a dream real estate website is like constructing your ideal home. It takes planning, skill, and an understanding of what your users need.

In designing a real estate website, we learned the importance of user experience and intuitive navigation. A well-planned search functionality helps visitors find their perfect place with ease.

We saw how essential features such as multiple listing services access, live search capabilities, and high-quality images are for enhancing property listings on our site. They’re not just pretty pixels; they’re keys to better engagement!

Then there are lead generation strategies that attract potential clients like magnets to steel! And remember: online presence is more than having a great website – it’s about integrating social media and live chat too!

If you ever get lost in this digital construction journey… come back here. Use this guide as your blueprint when building or improving your real estate platform!